ALICE WASS
Exploring Media
Discourse Analysis
Entry Three
Having previously studied a little about discourse I was excited to read Discourse Analysis by Rosalind Gill, a section from Qualitative Researching by Martin W. and Gaskell (2000). In the past I have analysed the use of language in one of Nigella Lawson’s cookery shows and compared it to the language used by the Hairy Bakers, however this was only through deconstructing techniques and language they used. I hoped that this reading would increase my understanding of how to conduct my own more formal discourse analysis, as I understand how important language is.
Discourse analysis is a term used for a variety of different approaches to the study of texts, meaning there is no single ‘discourse analysis’ but multiple styles. What all of these different approaches share is the rejection of the realist idea that language is simply a neutral means of reflecting and describing our world, but rather that discourse is of central importance to constructing social life. Through discourse analysis readings, a text and a context are produced that pay careful attention to detail and give coherence to the discourse being explored. To be a successful discourse analyst you must be humble and dislike overblown claims, and not argue that your interpretation is the only way of reading a text.
As previously mentioned that are multiple styles of discourse analysis, fifty-seven varieties to be precise, however, this book only explored three of these types. The first style explores a variety of positions known as critical linguistics, social semiotics or critical language studies. These mainly are concerned with the relationship between language and politics. The second style stresses the functional or action orientation of discourse, interested in what accounts are designed to accomplish, and look in detail at the organisation of social interaction. The third style is associated with poststructuralism, which has broken from the realist views on language, an example of a poststructuralist doing this was Michel Foucault.
Discourse analysis can be split into four different themes. The first focuses on how language is constructive and constructed. The second on the ‘assembly’ of speech, how an individual makes a choice or selection from a number of different possibilities when talking. The third explores how discourse is a social practice, and therefore how discourse is either ‘action orientated’ or ‘function orientated’. And lastly, the fourth theme is how discourse analysis treats speech and text as being organised rhetorically, and how this can direct attention.
A basic step by step method of conducting discourse analysis is given, which is extremely useful as it clearly shows what to do at each point. First it is necessary to formulate your research questions, as each text needs to be explored in its own right. Next, which to me seemed the most important part, was the transcript. A transcript is a detailed record which should not be neatened up, containing all verbalisations. To be of most use, it is important to make analytical notes whilst doing the transcription. When analysing the transcript you must make ‘the familiar strange’, therefore focusing on the organisation, construction, function and meaning of what is being said. Next is coding, apparently over time people will develop their own style of coding but the aim of coding is to organise interests. However, before this can be done you must be completely familiar with the transcript and the context of the transcript which is similar to the way you must immerse yourself when conducting ethnography. When coding it is important to look for a pattern to allow the formation of a tentative hypothesis. It is important to be sensitive to what is not said.
After I understood the process of how to conduct discourse analysis the author went through a case study. This involved showing a transcript and then talking through the process of how Gill would deconstruct it through discourse analysis. This made any queries I had about the process clear and allowed me to see how I would have interpreted what was said and what Gill believed the text said.
This reading was extremely helpful and I would now feel confident to try discourse analysis on my own. I may practice by getting a short transcript from a TV show or film and trying out the analysing methods. I feel this reading has not only increased and expanded my basic knowledge of discourse analysis but also it has sparked my interest in the importance of discourse. I now feel prepared for the task on discourse analysis for this module and hope that after some more practice I will feel confident conducting it in the future.
Reference:
Bauer, Martin W. and Gaskell, George, (eds.). (2002) Qualitative Researching with Text, Image and Sound. London: SAGE